Active Travel

Active Travel – Healthy Kids!

An educational campaign created for The City of Greater Bendigo, alerting school children, teachers and parents to the many ways that children can travel to school.


This project involved full branding, character development, graphic design for stationary items and an animation. The characters from the Active Living Census were reimagined as children, to keep the Active Living Census and Active Travel Resource kit consistent.

Switched created a logo for the Active Travel campaign.
We kept it simple and text based, so that it would not detract from the characters.

Switched created a variety of characters and landscapes to represent the Bendigo community.